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ABOUT US
Why Otherway Exists
Otherway was created for people who know their relationship with alcohol needs to change, but cannot step away from their life to do it.
For many people, the options feel extreme. Either manage alone and hope things improve, or reach a point where residential rehab or highly visible recovery programmes feel unavoidable. For those who are still working, still functioning, and still carrying responsibility, there has been very little in between.
Otherway was built to fill that gap.
Our Founder’s Vision
The vision for Otherway came from first-hand experience of what was missing.
Our founder sought professional help for her own alcohol problem while working in a high-pressure corporate executive role. For years, she had held what looked like a successful life together — good jobs, international travel, a marriage, friendships, interests. From the outside, everything looked fine. Gradually, alcohol took more and more control until she knew she had to do something before it went too far.
At the time, her options felt limited. AA didn’t feel safe - the risk of being recognised within her professional network felt exposing and uncomfortable. Rehab felt too extreme, and taking that amount of time away from work simply wasn’t possible. So she carried on, trying to apply willpower, but her drinking continued to escalate.
Eventually, getting the help she needed meant stepping completely away from her career and home to enter residential rehab. Rehab played a vital role in starting her sobriety in 2017 - but it also came at a heavy cost. She left treatment without a job, without financial security, and without a clear path back to the life she had built.
The vision for Otherway emerged directly from that experience. It is the programme she wishes had existed when she first asked for help - something serious, structured, and effective, but able to fit around real life. Support that could have been accessed earlier, privately, and without everything else having to stop.
Why we’re confident in this approach
Measuring outcomes in this space is complex, and success looks different for different people.
That said, ongoing follow-up with individuals who have completed the Otherway programme shows that 84% continue to meet their alcohol goals 12 months after completion.
(By comparison, Alcoholics Anonymous long-term success rates are commonly estimated at around 8–12%, and residential rehab programmes report approximately 40–60% abstinence at 12 months*.)
Otherway does not claim to be the right solution for everyone. Alcohol problems are nuanced, and support should be proportionate, appropriate, and personal. Otherway exists to offer one credible option, grounded in modern understanding and designed for real life.
* American Addiction Centers. What Is the Success Rate of AA?
** National Institute on Alcohol Abuse and Alcoholism (NIAAA). Treatment for Alcohol Problems: Finding and Getting Help
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A modern approach to alcohol change
For decades, alcohol problems have been treated in largely the same ways - despite major advances in neuroscience, psychology, and behavioural science.
Many traditional approaches are built on outdated ideas: that alcohol use is mainly moral or spiritual, that willpower should be enough, or that one model works for everyone. Others ignore how alcohol affects the brain, stress, habit, and decision-making - especially in people who are still working and carrying responsibility.
Otherway is built on a more current understanding, drawing on modern research into how alcohol changes behaviour over time, and why control can slip even in people who are capable and successful elsewhere in life.
Change is approached practically and intelligently:
by understanding what alcohol has been doing to your brain and behaviour
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by creating early stability so life feels calmer and more manageable
by learning how to respond to stress and emotion without needing to escape
and by rebuilding a life that feels engaging and worth staying present for
Alcohol is addressed seriously, but not in isolation. The focus is on changing the conditions that made it feel necessary in the first place.
